Taipei, April 28 (CNA) United States-based chipmaker Intel Corp. has named Tasha Chuang (莊蓓瑜) to lead Intel Taiwan in a bid to reinforce relations between the company and its Taiwanese partners.
In a statement, Hans Chuang (莊秉翰), vice president of Intel’s sales, marketing and communications group for Asia Pacific and Japan, said Monday that Intel has appointed Tasha Chuang as general manager for Taiwan, effective May 1.
According to Hans Chuang, Taiwan plays a critical role in the global semiconductor and information and communications technology sectors and has become indispensable as a strategic partner in the artificial intelligence ecosystem.
As Intel continues to shore up cooperation with its clients, Tasha Chuang will lead her team in Taiwan to pursue product development and sales growth in an effort to reinforce the company’s ties with its partners and clients.
Tasha Chuang was previously in charge of managing Intel’s ties with leading Taiwanese PC brand Asustek Computer Inc., which included helping Asus strengthen its global businesses, Intel said.
According to Tasha Chuang’s Linkedin page, she joined Intel Taiwan’s marketing and sales team in July 2003 as a marketing campaign manager, and she began serving as a platform marketing manager in August 2009 before becoming an account manager in October 2011.
Intel said Tasha Chuang has worked with the company’s original design manufacturing (ODM) and original equipment manufacturing (OEM) partners to introduce new product designs for Japan and Asia Pacific markets.
Last week, sources said Lip-Bu Tan (陳立武), who became Intel’s chief executive officer in March, will visit Taiwan and meet with Taiwanese suppliers in mid-May in conjunction with the opening of Computex Taipei 2025, which begins on May 20.
The sources said Tan’s visit will be aimed at strengthening Intel’s ties with suppliers in Taiwan as he attempts to help the struggling American chipmaker turn itself around.
There have been rumors that Taiwan Semiconductor Manufacturing Co. (TSMC) will form a joint venture with Intel and others to run the American chipmaker’s wafer foundry operations, but TSMC Chairman C.C. Wei (魏哲家) denied the rumors at an investor conference on April 17.
International news media have reported that TSMC, under pressure from the Trump administration’s tariffs, will take a stake in the new company to rescue Intel’s wafer foundry operations. That has raised concerns over possible leaks of business secrets from TSMC.
